Well, an effective content doesn’t always and only come in the form of a text. Videos and other visual content on websites such as images and sound are useful to communicate important messages and in fact, in an effortless way on behalf of the website’s visitors, as often people are bored to read large amounts of texts. Actually, interactive presentations are often more useful and efficient, when it comes to explain difficult concepts and assist customers in their decisions.
One more thing of great importance is the design. We all know that a picture is worth a thousand words and in web design that is a fact we cannot overlook as first impression is the most important. According to statistics, a website typically has one to five seconds to retain a visitor, an amount of time which isn’t enough to read and process any content. Therefore, the design of your website is relevant, because it creates the first impression, captures the attention and engages your visitor to explore your website. Effective web design is more than just creating an aesthetically pleasing website; there are many aspects that must be considered in addition to have the perfect website for you and your organization. But, is it simple to find what is perfect?
Perfection is something you should work on with professionals of specific specialties and that is a thing many people overlook, when they begin with a website. Of course, we all know what we want, but are we capable to achieve it? Well, not on our own! While quantity and quality are two important elements, there should be balance between them. Do not hesitate to ask and invest in professional guidance for the copywriting, the web and graphic designing, the web developing, the content marketing or anything else, because the beginning is everything and as a matter of fact, in today’s market there is no space for mistakes.
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. Web content is the reason why people come to the web pages, share a website with others via social media, links on other websites or by word of mouth. So, as a matter of fact, when it comes to a website’s success, Content really is the King, even if Marketing is the Queen and Context their Kingdom.