Just think about a website; Hearing the word “website”, the first thing that comes up in our mind is a flawless page that works perfectly according to our needs and goals. To be honest, that’s partially correct, but there is one thing that we often tend not to give the proper importance; the content. Just a bunch of random words won’t help you, even if you use calligraphy in the most beautiful and functional environment and why is that? Because the correct content is all that matters!
So, what is the content? In simple words, the content is both information and communication: the sum total of the readability, relevancy and usefulness of the information presented and the matter in which it is presented. Even simpler, the content is the topic. It starts to make sense, right? Now let’s see it more thoroughly!
A good content is what differentiates your website from the rest and delivers the right message to your customers; it is the first step in creating a successful website that is capable of winning customers. Design, visuals and all the other components of your website are important, but actually they operate more in a supportive way. For example, the design itself does not sell, but it will enhance the effectiveness of the correct taglines. But, how do we choose the correct taglines?
Like everything else, the content of your website requires a proper market research. First of all, it is important to determine the high value customers and define the actual target groups of the website, and then you should determine the way you are going to target them; and here come the words! Taglines and slogans that focus on the needs and wants of your target groups are essential to capturing the attention of your potential customers. A clear and keyword-rich content, powerful and immediate, is a component that targets your group of prospective customers and persuades them to take action. So, is it all about words?
Well, an effective content doesn’t always and only come in the form of a text. Videos and other visual content on websites such as images and sound are useful to communicate important messages and in fact, in an effortless way on behalf of the website’s visitors, as often people are bored to read large amounts of texts. Actually, interactive presentations are often more useful and efficient, when it comes to explain difficult concepts and assist customers in their decisions.
One more thing of great importance is the design. We all know that a picture is worth a thousand words and in web design that is a fact we cannot overlook as first impression is the most important. According to statistics, a website typically has one to five seconds to retain a visitor, an amount of time which isn’t enough to read and process any content. Therefore, the design of your website is relevant, because it creates the first impression, captures the attention and engages your visitor to explore your website. Effective web design is more than just creating an aesthetically pleasing website; there are many aspects that must be considered in addition to have the perfect website for you and your organization. But, is it simple to find what is perfect?
Perfection is something you should work on with professionals of specific specialties and that is a thing many people overlook, when they begin with a website. Of course, we all know what we want, but are we capable to achieve it? Well, not on our own! While quantity and quality are two important elements, there should be balance between them. Do not hesitate to ask and invest in professional guidance for the copywriting, the web and graphic designing, the web developing, the content marketing or anything else, because the beginning is everything and as a matter of fact, in today’s market there is no space for mistakes.
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. Web content is the reason why people come to the web pages, share a website with others via social media, links on other websites or by word of mouth. So, as a matter of fact, when it comes to a website’s success, Content really is the King, even if Marketing is the Queen and Context their Kingdom.